Practical Fashion-Business Education
I teach the commercial systems behind fashion: how ideas become products, how products become viable businesses, and how brands build value over time.
My teaching draws from postgraduate study in fashion business at London College of Fashion, professional experience across design, merchandising, e-commerce, product management, and luxury environments, and independent research into fashion brands and business models.
The focus is practical. Each course translates business concepts into decisions, frameworks, and tools that participants can apply to their own brands, projects, or careers.
Who the Courses Are For
The courses are designed for emerging designers, fashion founders, students, creative professionals, boutique owners, and people considering a career or business in fashion.
Participants do not need a formal business background. Some courses are introductory, while others are structured for people already developing a collection, brand, or commercial project.
Fashion Brand Strategy
Define the purpose, customer, positioning, identity, and business model that give a fashion brand strategic direction.
Product Development and Sourcing
Understand how fashion products move from concept through development, sampling, sourcing, costing, production, and commercial review.
Marketing and Consumer Insight
Learn how to research fashion consumers and translate insight into positioning, storytelling, content, and channel decisions.
Pricing and Financial Foundations
Develop practical understanding of cost, margin, pricing, profitability, cash flow, inventory exposure, and financial risk.
Buying and Merchandising
Explore assortment planning, category roles, inventory, market entry, distribution, and the commercial management of fashion products.
Luxury Business
Examine how luxury houses create desirability, organise product portfolios, protect brand codes, manage distribution, and pursue growth.
Innovation and Fashion Futures
Identify emerging change, test new models, manage uncertainty, and build strategies that can adapt without losing coherence.